Wantable: Personal Style Delivered To Your Door.
Contribution: Producer. Creative Director. Digital/Social Media Strategy. Photography. Animation/Motion Graphics.
I led the visual and experiential evolution of the direct-to-consumer subscription brand—transforming it from a functional styling service to a premium, emotionally-resonant lifestyle proposition. My work extended across brand identity, funnel creative, photography/video production, acquisition and retention pipelines, digital touchpoints, and working cross-functionally with Growth, Product, and Merchandising to ensure creative outputs directly fueled business growth.
Social Media Strategy
Our top-performing ad campaigns earned recognition as a top .002% Facebook advertising account globally—Delivering 27% YoY revenue growth on a $30M base.
Social media wasn’t used as a broadcast channel—it was a mirror for the Wantable community. We focused on emotion, participation, and proof. The goal: turn customers into the brand’s loudest advocates while using creative craft to make the brand unmistakable in scroll.
Key Components:
Authenticity as Performance
We replaced studio perfection with lifestyle realism—showcasing authentic moments, customer UGC, and unfiltered reactions to create emotional proximity and social proof.
We made a deliberate choice to feature real people, not polished archetypes. Campaigns mixed models with actual Wantable customers, styled authentically to reflect how pieces fit, move, and feel in real life. We kept post-production minimal—preserving texture, wrinkles, tattoos, and individuality—so every asset felt attainable and trustworthy.
This creative direction built credibility in a category oversaturated with airbrushed perfection. By showing unfiltered beauty, we positioned Wantable as an inclusive, confidence-first brand that celebrates real bodies and self-expression. Engagement rates rose as audiences recognized themselves in the content, not an idealized version of it.
Narrative Continuity Across Channels:
Every platform told a chapter of the same story: Instagram for discovery and aspiration, Facebook for acquisition and community validation, TikTok for cultural entry points, and email for personal dialogue.Paid + Organic Synergy:
We designed ad creative to look native to feeds—leveraging “thumb-stopping” authenticity while maintaining premium visual codes. Organic and paid worked in sync: a viral organic post became a paid ad within hours, not weeks.Emotional Targeting:
We used storytelling arcs (confidence, identity, transformation) rather than hard-sell messaging to convert interest into loyalty. This emotional resonance drove higher engagement and improved first-purchase conversion.Social-to-Site Cohesion:
Ensured all social creative flowed directly into tailored landing pages, creating a frictionless path to conversion while preserving tone and visual identity throughout the customer journey.
Men’s Edit
We evolved Wantable from a women-only styling service into a brand that authentically spoke to both women and men—without diluting either. The men’s launch wasn’t treated as a spin-off; it was a natural expansion of the core promise: personal style, simplified.
The creative direction avoided stereotypical “men’s” tropes. Instead, we focused on confidence, fit, and ease—values that resonate universally. Visual language became cleaner, typography bolder, and tone more direct, while maintaining the warmth and inclusivity that defined the women’s side.
By adjusting casting, copy, and color palette rather than rebuilding the brand, we created a seamless dual-gender ecosystem where both audiences felt represented, not divided. The result: two parallel experiences sharing one identity—inclusive, elevated, and credible to both.
When introducing Wantable’s men’s line, we recognized that men weren’t always the primary shoppers—their partners often were.
Instead of forcing a new audience to change behavior, we met them where the purchase intent already lived.
We crafted campaigns that first spoke to the women buying for the men they love—positioning the service as an easy, thoughtful gift or upgrade to their partner’s style. Messaging leaned on shared benefits (“He’ll look great. You’ll save time.”), paired with relatable storytelling and real-couple imagery.
This strategy expanded reach without alienating men. Once introduced through partners, men engaged directly with the brand—converting from passive recipients to active subscribers.
The result: lower acquisition costs, higher conversion rates, and organic word-of-mouth growth through relationship-driven referrals.